WELLA Color Charm 237/4A Medium Ash Brown 6-Pack

Authentic Wella product. I have used 2 of the bottles so far, and color is excellent, lasts very well even though I regularly exercise outside with my hair exposed (the sun does make the color fade more quickly, but Wella Color Charm has more staying power than other brands for me). Pricing thru Amazon is definitely better than at my local beauty supply.

lasting color, used for years

Great deal for 6 bottles of color! Love wella ashy tones

I’ve been using Wella Color Charm probably for 45-50 YEARS. Covers gray perfectly and is not brassy. I haven’t even thought about changing hair color brands. Suits me perfectly.

I've used Well Color Charm for years. This is a popular shade.

I wanted a change of hair color and I was pleased to find this particular color. I paid about half of what I normally paid from a beauty supply store. My hair color came out great. Thanks!

Love this product - it's the same as what my salon uses...just lots cheaper. I've used it for several years now.

Fabulous and consistent product.

Don't get me wrong, the color is nice, however, it is WAY darker than "light ash brown." It is at best a dark ash brown. I was going for something light brown (obviously).

Great product, good price, super quick ship!

Thankx

favorite color great price for this item

Love it and love the convenience of getting it delivered to my home.

Perfectly matched

Quick delivery and great price

I found the perfect price for the product I usually get at the supply store this was the Best Buy for me.

Been using this for years. Color is true and covers grey

Good deal