The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

I'm actually studying how to implement this idea for my own companies, and for other companies that I consult for, with Lon's Fusion Marketing Academy. So far it's given me a lot of good insight as to how I don't need to spend a lot of money to market things. I think that is the essence of the strategy of Fusion Marketing. The reality is that with social media, people want to talk to you, as a brand owner or company manager, so this book helps with what seems like an overwhelming task.I have the Kindle version, and I bought the paperback locally. The paperback is a decent sized book, easier to manage than the Social Media Bible, for sure!

I bought the Fusion Marketing Bible after seeing Lon speak at a conference for the automotive industry last year. Having read The Social Media Bible I knew I was in for a treat... I was right!Much like the name states The Fusion Marketing Bible is all about fusing Traditional, Social and Digital Marketing. Too many times we look at each as a silo unto itself when in fact each can multiply the effects of the other, in other words fusion marketing makes 1+1+1=6.I highly recommend that you not only read this book but digest it, take notes and then take action on what you've learned, your bottom line will thank you.

it's ok just a lot of time restating the obvious. this book would have been an eye opener 5 yrs ago. it does contain some good info though

Interesting book.

Disappointing book, more hip than real Fusion Marketing. The combination of traditional, digital and social marketing that combines the specific defined online consumer persona behaviours with traditional marketing purchase funnel, traditional customer journey and Online purchase funnel neglected.

Loved the practical tips in this book.Example: you should print a coupon on the back of your business card.I can't believe I hadn't been doing this! I've handed out 100,000+ business cards at my keynote sessions and I've been missing this easy opportunity - thanks to this book I will not miss opportunities like this in the future. Another practical example of fusion marketing is linking to related products in an Amazon review. A quick example are the 3 inserted links below: Socialnomics Publisher: Wiley; Revised and Updated Edition edition Digital Leader: 5 Simple Keys to Success and Influence I never thought about this and now I'm looking to "fuse" everything.Social marketing is only part of a healthy marketing mix. If you're still stuck looking at social media as a standalone technology, you'll soon be left behind. This book builds on Safko's best selling Social Media Marketing Bible. The Social Media Bible: Tactics, Tools, and Strategies for Business Success Safko introduces us to Fusion Marketing which fuses traditional, digital, and social media into one simple marketing platform that increases revenue. Fusion represents a revolutionary technique for discovering which tools have the greatest ROI for your company.I liked that the book detailed how to choose or build the most effective tools for my particular business. Then the simple process shows how to "fuse" all of these tools together into one customized marketing plan.The book explores 18 different silos of marketing that can and should be combined >>1. Print ads for newspapers/magazines2. Radio and TV ads3. Catalogs4. Direct Mail5. Outdoor6. Telemarketing7. Trade shows8. Packaging9. Tele-service10. Product guarantees11. Sponsorships12. Specialty advertising, think free pen13. Business cards14. Door hangers15. Response cards16. Offline seminars or presentations17. Coupons18. Public relations outreachI hope you enjoy it as much as I did.

Business owners need to look no further for a road map to consistent messaging for gaining clients and customers. From broadcast media to social media, Lon Safko breaks down the benefits of consistency and inter-connectivity. A most useful bedside or desktop reference.

As a conventional marketer who always strive to revamp the way I do things to remain in this ever dynamically changing market place, coming across Lon, and now owning his power-packed books The Fusion Marketing Bible, plus Social Medial Bible, indeed, have been tipping points in my life as a marketer. I am very inspired by all the practical knowledge and experiences shared by Lon of his real-life fusion marketing successes written in this book. It's easy to read through, and every sentences was coined in a way that made me feel, having Lon speaking live in front of me. I highly recommend this book, The Fusion Marketing Bible for anyone, not just a marketer, and his other hit book, which is charting the top of best seller list, The Social Media Bible. I bought another set, one each of Lon's two best selling books as gifts to my wonderful boss, whom, who was the person who had given me the budget to attend Lon's workshop in person. I believe in the spirit of sharing knowledge, emulating what Lon is doing generously, Thanks Lon! Thanks Fusion Marketing Bible!.

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