---
product_id: 1274353
title: "Seth GoldmanMission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding"
brand: "seth goldmanbarry nalebuffsungyoon choi"
price: "€ 74.02"
currency: EUR
in_stock: true
reviews_count: 10
url: https://www.desertcart.com.cy/products/1274353-seth-goldmanmission-in-a-bottle-the-honest-guide-to-doing
store_origin: CY
region: Cyprus
---

# Seth GoldmanMission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding

**Brand:** seth goldmanbarry nalebuffsungyoon choi
**Price:** € 74.02
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Seth GoldmanMission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding by seth goldmanbarry nalebuffsungyoon choi
- **How much does it cost?** € 74.02 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/1274353-seth-goldmanmission-in-a-bottle-the-honest-guide-to-doing)

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- seth goldmanbarry nalebuffsungyoon choi enthusiasts

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## Description

Seth GoldmanMission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding

## Images

![Seth GoldmanMission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding - Image 1](https://m.media-amazon.com/images/I/51-FAJns6sL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A cracking good example of startup storytelling
  

*by W***C on Reviewed in the United States on December 2, 2013*

At first I thought that I would be irritated by the 'graphic novel' style, but I think it works very effectively, especially to get over some pretty subtle points. I very much liked the graphic means of storytelling. Storytelling makes an emotional appeal to grab the reader and Mission in a Bottle does that even more effectively than would have been the case had Seth and Barry used a classic business book approach. I particularly enjoyed the way they described the turning down of the offer from Nestlé and the acceptance of the one from Coke. It displayed the company's strategy in a way that is not 'fluff', the term of disapprobation used by Richard Rumelt (
  
Good Strategy Bad Strategy: The Difference and Why It Matters







  
  
    ) for so many weak strategy statements.Entrepreneurship students (I teach both entrepreneurship and strategy on an MBA program) would do well to read this book very carefully, as much for what the authors do not say about the entrepreneurial adventure. I told Barry that i was likely to use the book as a set text on my course next year. So I must have liked it a lot.There are so many theories of entrepreneurship and for every one there are examples of its disproof, While I do make some general statements about what works, each case is different. That's what makes Mission in a Bottle so appealing, because the reader can draw on very specific case material, and realize that, for example, the issues in soft drink distribution do not apply in other sectors, but the 'moral' of the story can still be drawn.I wish I had read Mission in a Bottle before I wrote my ebook, 
  
Telling StartUp Stories: Keep the End in Mind







  
  
    , since Mission in a Bottle is one of the best examples of startup storytelling I have ever encountered.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    You need to read this book!
  

*by S***R on Reviewed in the United States on October 25, 2021*

This book is nothing like I thought it would be. It started out as a read for a college course, but actually became super interesting. The comic book layout made the entire thing more engaging and fun to read! As a blossoming entrepreneur I found it super helpful to see the steps that Seth and Barry went through when curating Honest Tea.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    One of my new favorite business books
  

*by T***Y on Reviewed in the United States on January 2, 2014*

in the late 90's I lived a few blocks from the Honest Tea offices. At the time they were just a small local company struggling to carve out a niche against giant brands like Snapple.Fast forward to 2014 and they are now owned by Coca-Cola, but still focused on being a company for change- organic teas, fair trade labor standards, and a culture that promotes doing the right thing along with being profitable. They didn't shortchange their values for a quick dollar.What the authors manage to do is tell that story in an amazingly enjoyable way. Yes, there are struggles, mistakes, moments when the future of the company is on the brink. But it's told in such a way that it becomes a page turning 'mystery' instead of a dry, dull business book.The graphic novel format the authors chose makes it even more enjoyable to read and the graphics are beautiful and only add to the story.Don't be fooled by the beautiful artwork- this is a real business book with hard learned lessons, failures, successes, tough choices and everything that makes a great business success story.If you're not familiar with the Honest Tea line of products- find some. If you're not familiar with the decade long story of 'the little tea company that could'- read this book and enjoy.

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-03-05*