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✨ Turn back time and light up your look with every swipe!
Maybelline Instant Age Rewind Eraser is America’s #1 concealer, expertly formulated with anti-aging Haloxyl and goji berry to instantly erase dark circles, fine lines, and puffiness. Its innovative sponge applicator ensures seamless, buildable coverage that brightens and refreshes the under-eye area while delivering a natural, long-lasting finish. Ideal for professionals seeking a multi-use, radiant concealer that keeps up with their dynamic lifestyle.
















| ASIN | B004Y9GTOO |
| Additional Features | Anti-aging,Brighten,Radiant |
| Age Range Description | Adult |
| Best Sellers Rank | #105 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Concealers & Neutralizing Makeup |
| Brand Name | MAYBELLINE |
| Color | 110 |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Full, Medium |
| Customer Reviews | 4.4 out of 5 stars 34,926 Reviews |
| Finish Types | Natural |
| Global Trade Identification Number | 00041554259247 |
| Item Dimensions | 5.63 x 1.88 x 0.8 inches |
| Item Form | Liquid |
| Item Weight | 0.01 Pounds |
| Manufacturer | Maybelline New York |
| Manufacturer Part Number | 0611IAREYE-10B |
| Material Type Free | Oil Free |
| Model Number | YAU07522 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Eye Treatment,Anti-aging |
| Recommended Uses For Product | Anti-Aging, Dark Circles, Fine Lines, Puffiness |
| Skin Tone | Medium |
| Skin Type | All |
| Specialty | Anti-aging, Brightening, Radiant |
| Sun Protection | 33 Sun Protection Factor (SPF) |
| UPC | 041554259247 |
I**O
Amazing Concealer – Great Coverage & Natural Finish!
I bought this concealer for my mom, and she absolutely loves it! She wears it every day for work, and it does an amazing job covering her under-eye circles while still looking natural. The formula blends effortlessly, doesn’t crease, and stays in place throughout the day. The sponge applicator makes it super easy to apply, and a little product goes a long way. It leaves her skin looking brighter, smoother, and more refreshed without feeling heavy. The quality is excellent, and it has definitely become a staple in her daily makeup routine. I highly recommend it to anyone looking for a reliable, full-coverage concealer!
A**R
Amazing
This makeup product is a must-have for any beauty enthusiast. The formula is long-lasting, providing coverage that stays put throughout the day. The pigmentation is rich, offering vibrant colors that pop. The texture is smooth and blendable, making application easy and seamless. The packaging is sleek and portable, perfect for on-the-go touch-ups. The price is reasonable, making it an affordable luxury. Overall, a reliable choice for anyone looking to enhance their makeup routine.
M**E
Great for Sensitive Combo Skin (But Not Perfect in Heat)
I’ve been using this concealer consistently for about a year, and it’s become a staple in my routine... especially with my sensitive, combination skin (dry cheeks, oily forehead/chin). Quick verdict: Lightweight, easy to blend, and great for everyday coverage, but it can struggle in warmer conditions. ✅️ What I liked: - Lightweight feel. Doesn’t feel heavy or cakey. -Good coverage. Helps soften dark under-eye areas and even out skin tone without looking thick. -Blends easily. Smooth application and works well with both oil- and water- based products. -Skin-friendly (for me). Didn’t cause breakouts or irritation. -Shade match. 110 (Porcelain) is a very close match for my skin tone. -Targeted application. Great for under eyes and spot concealing. -Quick set time. Dries in about 3 minutes (or less). -Easy to remove. Comes off without needing to scrub. ⚠️Things to consider: -Can separate in heat. I have noticed some separation under the eyes in warmer weather, leading to a crease-look. -Wear time varies. Doesn’t cake, but can fade depending on activity level. -Built-in sponge isn’t washable. Something to keep in mind for hygiene purposes. ⭐️Tips for best results: -Applying a light moisturizer beforehand helps it spread easier and prevents caking. -Works best in thinner layers rather than building too much at once. -Best for those with sensitive or combination skin, everyday/natural makeup looks, and anyone looking for light to moderate coverage. Overall, this is a quick and easy concealer that performs well for daily wear. It’s not the strongest for long wear-time, but for a natural, comfortable finish, it does the job really well. ⭐️I included a swatch video and a half-face comparison photo so you can see the difference in coverage and blending.
C**N
Good product!
Perfect coverage. Didn’t feel too thick it was very lightweight. Good for price. The color matched me perfectly. You can probably build off it with a couple layers. I’m not so sure about ingredients but it didn’t have a strong or off smell. Texture was great. Very thin but covering. The quantity seems like a good amount for the price. Also comes with a lid for traveling.
L**O
Great concealer, love it!
This concealer arrived in perfect condition. I’ve been using it for a while now and I really love it! It has great coverage, blends easily, and looks very natural on the skin. It brightens my under-eye area without feeling heavy or cakey. Definitely a great product—highly recommend!
L**N
Just ok
This concealer is just okay. The coverage is decent for light under-eye circles, and the sponge applicator makes it easy to apply quickly. However, the sponge tip can be a little messy and makes it hard to control how much product comes out. It blends fairly well, but it doesn’t seem to last all day and can settle into fine lines if you’re not careful. It works fine for quick, everyday makeup, but it’s not the best concealer I’ve tried. Overall, it’s decent and convenient, but nothing amazing.
E**.
Love this concealer
This is my favorite concealer. I like that it kind of is literally an eraser where I wipe it across my face and just erase my pimples. It also doesn’t really make me break out at all. It blends into the skin very seamlessly. I’ve been using the same concealer for the past six years and it’s great. I will continue purchasing every time I run out. I use this product instead of foundation. It has good coverage and can be layered for better coverage with powder. I like the color match to my skin. It doesn’t work great over moisturizer so I don’t usually put any on before using it. It is medium thick.
C**I
Surprisingly, I Like It!
I can develop dark circles under my eyes from seasonal allergies, and really, no one wants dark circles under his or her eyes. They make us look more tired than we are and older than our years. I've tried just about every concealer out there, and, surprisingly, this is the best. I say "surprisingly" because I am one of those persons who tends to dismiss any makeup that costs less than $100 a pop. (I'm a big believer in "you get what you pay for.") My beliefs aside, this product helps a lot. I've found it to be very moisturizing and it's caused me no irritation at all. It's very easy to apply, and I love the fact that the sponge applicator is antimicrobial. I don't like to worry about germs, but I also don't like to be constantly disinfecting. Sometimes it's necessary, but it's a step I'd rather skip when I can. This concealer lasts all day, at least for me. It certainly makes my under eye area look much brighter. I apply it before my tinted moisturizer and kind of blend the two together where they meet, without really covering the concealer. That would be defeating the purpose. While this conceals dark areas, it doesn't give you that silly white look under the eyes that some concealers can give. Since the skin under our eyes is usually much more delicate than it is on other areas of our face, a lot of under eye concealers can cake. I hate that. I've worn this concealer for sixteen hours at a time, in the dry, recycled air of a jet plane, and it has never caked, and I have dry skin. Very dry skin. I admit, I have a lot more skin products, i.e., toners, serums, moisturizers, sleeping masks, etc., than makeup. I want flawless skin, and I want flawless skin all the time, even while I sleep, and I want it to be natural, not the product of layers of make up. I do use a serum for my dark under eye circles, but there are times when that just doesn't get the job done. Like in the late spring, when everything is beautiful and blooming, and I'm wiping my itchy, allergic eyes and dealing with the dark circles that often accompany seasonal allergies. (Another bad time for me is late summer.) I think it's fairly rare that we buy something that actually does all it says it will do, but this concealer lives up to its promises. And don't think you're limited to using it only under your eyes. You aren't. It can be used to cover anything on your face you want covered. Take it from a person who usually automatically looks elsewhere when the price of something is low: Even though it doesn't cost a fortune, this concealer works, and it works better than the ultra-expensive French and Italian brands, all of which I've tried. My only fear is that Maybelline will discontinue making this. That usually happens when I find a product I really love.
A**E
Begeistert!
Lieferung dauerte etwas lange, kommt jedoch auch aus dem Ausland! Von der Farbe und dem Produkt bin ich jedoch ABSOLUT begeistert! Endlich mal hell genug für mich und es kriecht nicht in die Fältchen. Habe den Concealer jetzt schon mehrfach nachgekauft!
G**R
Great concealer.
Love the sponge applicator on this concealer. It makes application so easy and you possibly won't need to use a brush or your fingers to blend it in. You will need to twist the top every now and then to ensure the product is ready to use. The size and shape of the bottle is also easy to use. Excellent product.
K**E
Finalmente fair!
Finalmente la colorazione più chiara! Introvabile in Italia, consiglio l'acquisto della tonalità fair, decisamente diversa da quella light europea, a tutte le donne dal tono di pelle chiaro o rosato. Spedizione lampo, venditore top.
S**S
Amazing! - Highly recommend for all skin tones.
Great product! I use this as my highlighter and it's the bomb, I have really pale skin as well but it's amazing! It's the type of product that could highlight any skin tone. Great even coverage and easily blendable. It took a while to be delivered but it did come inbetween the dates specified in the delivery information. It was well worth the wait, I will definitely be purchasing this product again but I'll purchase it in advance as I would now be lost without it.
Z**W
Expensive but still a great product. Could do with a different applicator tho
Great product. Still a tad expensive but still great. You don't need foundation wearing it. It stays on your face for 12 hrs even with the mask on. Applicator sponge will inevitably become disgusting tho, as you use it more often. Overall great, just still a bit expensive. Should have better applicator for such a price.
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