Growth IQ: Get Smarter about the Choices That Will Make or Break Your Business

In the current world, growth seems to be getting harder. In this book Tiffani, has come up with 10 paths, in other words company strategies to enable your company to come up with a growth plan. The book takes you through these ten strategies as well as the context, combination (you may use more than one plan) and the sequence. These descriptions are backed up by customer examples, both positive and negative, so you will see examples of Netflix, Amazon, Red Bull, Kylie Jenner, Marvel, Starbucks, McDonald's. Plus sketch notes and important sentences are already underlined, which helps to break up the narrative and gives a "serious" book more of a "fun" feel.

This really combines sales and customer experience to come up with an approach that demonstrates the value of taking a 'customer first' approach to growth. It's very well written, and based on some excellently presented case studies. The reliance on a 'real world' approach give you some brilliant insight into business models and how changes in customer facing functions can drive real growth.