---
product_id: 104765384
title: "Black Gold Ionic 1 1/4 Inch Flat Iron | Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred"
brand: "hot tools"
price: "€ 336.74"
currency: EUR
in_stock: true
reviews_count: 13
category: "Hot Tools"
url: https://www.desertcart.com.cy/products/104765384-black-gold-ionic-1-1-4-inch-flat-iron-use
store_origin: CY
region: Cyprus
---

# Heats up in under 10 seconds 9 ft swivel cord for tangle-free styling Up to 455°F max heat Black Gold Ionic 1 1/4 Inch Flat Iron | Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred

**Brand:** hot tools
**Price:** € 336.74
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your style game with pro-level shine and speed! ✨

## Quick Answers

- **What is this?** Black Gold Ionic 1 1/4 Inch Flat Iron | Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred by hot tools
- **How much does it cost?** € 336.74 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/104765384-black-gold-ionic-1-1-4-inch-flat-iron-use)

## Best For

- hot tools enthusiasts

## Why This Product

- Trusted hot tools brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **User-Centric Design:** Temperature recall, LED heat indicator, locking feature, and 9 ft swivel cord for seamless, comfortable use
- • **Long-Lasting Sleekness:** Black Gold Micro-Shine finish reduces frizz and adds lasting shine for polished, defined looks
- • **Travel-Ready Convenience:** Universal dual voltage and 2-hour auto shut-off for safe styling anywhere in the world
- • **Salon-Grade Heat Precision:** 27 digital heat levels up to 455°F for flawless styling on all hair types
- • **Effortless Multi-Style Versatility:** 1 1/4” floating titanium plates with rounded edges for smooth straightening, curling, or waving without snags

## Overview

The Hot Tools Black Gold Ionic 1 1/4 Inch Flat Iron combines advanced Black Gold technology with titanium plates and 27 precise heat settings up to 455°F, delivering salon-quality straightening, curling, and waving. Designed for all hair types, it heats up in under 10 seconds, features a 9 ft swivel cord, and includes travel-friendly dual voltage and auto shut-off for safe, versatile styling anywhere. Its Micro-Shine finish minimizes damage and frizz while maximizing shine, making it a top choice for professionals and style-savvy millennials seeking effortless, long-lasting results.

## Description

Product Description The Black Gold collection features top-tier tools for stylists who demand the best. Use the Hot Tools Black Gold Flat Iron to smooth hair, create curls, form beach waves, flip ends, or create pin curls - its versatility is endless. The Black Gold 1‑1/4” Flat Iron delivers salon results anywhere, thanks to a best‑in‑class Black Gold technology inspired by the even heat of 24K Gold with a Micro-Shine® finish, to help create long lasting styles with more defined results. These plates glide smoothly with less pulling so each strand emerges evenly styled from root to end. Titanium is corrosion‑resistant for long-lasting durability, while the proprietary Micro‑Shine finish helps reduce friction, minimize damage, and add shine. With programmable heat up to 455°F, the Hot Tools Black Gold Hair Straightener offers even, consistent temperatures. Achieve effortless styling with temperature recall, a heat-indicating illuminated ring, and a 9 ft. swivel cord for tangle-free movement.. A soft‑touch finish provides a comfortable grip, while automatic two‑hour shut‑off adds peace of mind. Universal dual voltage lets you style anywhere. Whether creating sleek, straight looks or effortless waves, this Straightener Flat Iron delivers salon‑quality results. *Based on Forsta Hairstylist Survey August 2024. Limited Lifetime Warranty Brand Story Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.

Review: Salon-Recommended & Still My Go-To After a Year *Video & Photos Included* - I’ve been using this flat iron consistently for almost a year now, about 3 times a week, and I can confidently say it’s one of the best beauty tools I’ve ever invested in. For context, I have naturally 2c/3a hair — a mix of waves and curls — but I prefer to wear it straight. I actually had my hairstylist choose this for me when I asked for the best straightener under $300, and this is what she recommended. The performance has been incredible. It heats up in under 10 seconds, and I can straighten my entire head in about 15 minutes. That’s faster than my blow-drying time, which honestly surprised me. What really stands out is how well it maintains results. Once I straighten my hair, it stays smooth and straight until my next wash — no constant touch-ups needed. Even better, my stylist regularly comments on how healthy my hair looks. I only need trims about twice a year, and I haven’t experienced the kind of damage I’ve had with other straighteners in the past. It smooths everything out without frying the ends. A few other things I love: •Multiple heat settings with an easy-to-use dial •LED display for clear temperature control •Long swivel cord that doesn’t get in the way •Plates glide smoothly and are easy to wipe clean •Locking feature for easy storage I also appreciate that I only need a heat protectant — I don’t have to rely on extra products to get good results. I actually purchased a second one as a gift, and I fully plan to repurchase this exact model again whenever mine eventually wears out. If you have textured, wavy, or curly hair and want something that straightens quickly without excessive damage, this has been an excellent long-term choice for me. ⭐️I included a video about the straightener, and some before & after photos!
Review: Best Flat Iron! - I am SO glad I decided to purchase this flat iron! It exceeded my expectations. I've been wanting a new flat iron for quite a while. The one I had before, I had for at least between 10-15 years. It was time for something new. Note: I mainly use my flat iron to curl my hair, not straighten. No lie, I was initially tempted to purchase one of those automatic hair curlers. But I kept seeing reviews about them suddenly not working. Plus the price was a bit much for me. After seeing this one by Hot Tools, and seeing the great reviews...I went with it. Zero regret :) This flat iron is worth every penny and the quality of it, really, surpasses what it costs. The texture of it is smooth to the touch. Lightweight. I love how it's matte black with the bit of 'gold' near the base. This iron is a bit on the longer side but that doesn't bother me a bit. The cord is LONG! Something cool about this iron - near the base it has a little sliding switch that allows you to lock and unlock the clamps of the iron. You can lock it, which keeps the clamps close together, but there is a tiny gap between the two. Then unlock when you want to use it. This feature helps with it not taking up too much room! Every other flat iron I've had never had this feature. The power button is on the inner side, between the clamps. And no exaggeration...this thing heats up FAST. I'm talking not even 30 seconds. You can easily switch between temps by turning the very bottom of the base, which is practically a dial. It remembers the last temp you used; so even if the dial gets turned around, when you turn the iron back on it is at the last temp you used. In the instruction manual it shows the best temps to use on your hair type - I found that to be very useful. This iron is just great. It's lightweight, sleek. Easy to use. Like I said, I use flat irons to curl my hair - not straighten. But I find this iron gliding effortlessly through my hair, leaving me with beautiful curls. The ONLY thing that took me some time getting used to was that since the very base is the dial that turns to control the temp, I kept placing my hand there to hold the iron, causing the dial to turn. So I have to keep reminding myself to move my hand further up to prevent this from happening. Almost used to it now. So yes. Get this flat iron. It's worth every penny. I'm so glad I got this instead of the other one(s). Gives me great curls! Also cool how it comes with a heat protectant glove.

## Features

- Stylist-Approved: Smooth results in one pass with this pro-designed Hot Tools Straightener that delivers sleek, shiny, stylist-approved styles
- Sleek Styles with Reduced Frizz: Premium Black Gold technology is inspired by the even heat of 24K Gold with a Micro-Shine finish, to help create silky, long lasting styles with more defined results
- Curl or Straighten Hair: Hot Tools Straightener has rounded edges and 1 1/4" floating plates let you straighten, wave, or curl hair without snags or creases
- All Hair Types: Achieve even heat for lasting, consistent results with 27 digital heat levels up to 455°F for fast, flawless styling on all hair types
- Great for Travel: This Hair Iron Straightener has universal dual voltage and a 2-hour auto shut-off so you can style anywhere with peace of mind

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07KSQZ4MR |
| Best Sellers Rank | #7,132 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #20 in Hair Straightening Irons |
| Brand | HOT TOOLS |
| Brand Name | HOT TOOLS |
| Color | Black/Gold |
| Customer Reviews | 4.6 out of 5 stars 8,798 Reviews |
| Global Trade Identification Number | 00078729071236 |
| Hair Type | Curly |
| Heater Surface Material | Titanium |
| Input Voltage | 110 volts |
| Item Dimensions L x W | 13.8"L x 2.5"W |
| Item Shape | Straight,Flat |
| Item Weight | 1.5 pounds |
| Manufacturer | Helen of Troy |
| Manufacturer Part Number | HT7123BG |
| Material | Ceramic, Titanium |
| Material Type | Ceramic, Titanium |
| Max Temperature Setting | 455 °F |
| Model Name | Black Gold Evolve Ionic |
| Model Number | HT7123BG |
| Number of Items | 1 |
| Power Source | Corded Electric |
| Product Benefits | Silky and smooth hair |
| Resulting Hair Type | Curly, Straight |
| Shape | Straight,Flat |
| Size | 1.25 Inch (Pack of 1) |
| UPC | 078729071236 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** HOT TOOLS
- **Color:** Black/Gold
- **Material:** Ceramic, Titanium
- **Product Benefits:** Silky and smooth hair
- **Shape:** Straight,Flat

## Images

![Black Gold Ionic 1 1/4 Inch Flat Iron | Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred - Image 1](https://m.media-amazon.com/images/I/51n3OMrYOyL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: What is the biggest difference in the size? Do they both work on the same length and hair type?**
A: Hi, Thank you for your question on the Hot Tools Professional Black Gold Flat Iron. It is designed to work on all hair types. The 1 1/4'' will work best on long hair. 
Thank you.

**Q: Does this have the ground plug on it (big block with reset button)?**
A: Hi, Thank you for your question. The Hot Tools Professional Black Gold Micro-Shine Flat Iron is not designed with the GFI plug.
Thank you.

**Q: Buenos dias, funciona a 220v?**
A: Hola, gracias por su pregunta sobre la plancha alisadora digital Hot Tools Pro Artist Black Gold + Titanium. Este aparato es de doble voltaje y se ajustará automáticamente al voltaje adecuado. En América del Norte, conecte el enchufe a cualquier tomacorriente. Fuera de América del Norte, utilice un adaptador de enchufe de la configuración adecuada con el enchufe antes de conectarlo a cualquier tomacorriente. ¡Gracias!

**Q: Does this product work with 220V?**
A: Hi!  Thank you for your question on the Hot Tools Pro Artist black gold flat iron.  This model is a dual voltage product.  Thank you!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon-Recommended & Still My Go-To After a Year *Video & Photos Included*
*by M***E on April 22, 2026*

I’ve been using this flat iron consistently for almost a year now, about 3 times a week, and I can confidently say it’s one of the best beauty tools I’ve ever invested in. For context, I have naturally 2c/3a hair — a mix of waves and curls — but I prefer to wear it straight. I actually had my hairstylist choose this for me when I asked for the best straightener under $300, and this is what she recommended. The performance has been incredible. It heats up in under 10 seconds, and I can straighten my entire head in about 15 minutes. That’s faster than my blow-drying time, which honestly surprised me. What really stands out is how well it maintains results. Once I straighten my hair, it stays smooth and straight until my next wash — no constant touch-ups needed. Even better, my stylist regularly comments on how healthy my hair looks. I only need trims about twice a year, and I haven’t experienced the kind of damage I’ve had with other straighteners in the past. It smooths everything out without frying the ends. A few other things I love: •Multiple heat settings with an easy-to-use dial •LED display for clear temperature control •Long swivel cord that doesn’t get in the way •Plates glide smoothly and are easy to wipe clean •Locking feature for easy storage I also appreciate that I only need a heat protectant — I don’t have to rely on extra products to get good results. I actually purchased a second one as a gift, and I fully plan to repurchase this exact model again whenever mine eventually wears out. If you have textured, wavy, or curly hair and want something that straightens quickly without excessive damage, this has been an excellent long-term choice for me. ⭐️I included a video about the straightener, and some before & after photos!

### ⭐⭐⭐⭐⭐ Best Flat Iron!
*by J***A on September 19, 2025*

I am SO glad I decided to purchase this flat iron! It exceeded my expectations. I've been wanting a new flat iron for quite a while. The one I had before, I had for at least between 10-15 years. It was time for something new. Note: I mainly use my flat iron to curl my hair, not straighten. No lie, I was initially tempted to purchase one of those automatic hair curlers. But I kept seeing reviews about them suddenly not working. Plus the price was a bit much for me. After seeing this one by Hot Tools, and seeing the great reviews...I went with it. Zero regret :) This flat iron is worth every penny and the quality of it, really, surpasses what it costs. The texture of it is smooth to the touch. Lightweight. I love how it's matte black with the bit of 'gold' near the base. This iron is a bit on the longer side but that doesn't bother me a bit. The cord is LONG! Something cool about this iron - near the base it has a little sliding switch that allows you to lock and unlock the clamps of the iron. You can lock it, which keeps the clamps close together, but there is a tiny gap between the two. Then unlock when you want to use it. This feature helps with it not taking up too much room! Every other flat iron I've had never had this feature. The power button is on the inner side, between the clamps. And no exaggeration...this thing heats up FAST. I'm talking not even 30 seconds. You can easily switch between temps by turning the very bottom of the base, which is practically a dial. It remembers the last temp you used; so even if the dial gets turned around, when you turn the iron back on it is at the last temp you used. In the instruction manual it shows the best temps to use on your hair type - I found that to be very useful. This iron is just great. It's lightweight, sleek. Easy to use. Like I said, I use flat irons to curl my hair - not straighten. But I find this iron gliding effortlessly through my hair, leaving me with beautiful curls. The ONLY thing that took me some time getting used to was that since the very base is the dial that turns to control the temp, I kept placing my hand there to hold the iron, causing the dial to turn. So I have to keep reminding myself to move my hand further up to prevent this from happening. Almost used to it now. So yes. Get this flat iron. It's worth every penny. I'm so glad I got this instead of the other one(s). Gives me great curls! Also cool how it comes with a heat protectant glove.

### ⭐⭐⭐⭐⭐ AWESOME, does a GREAT job!
*by M***Y on June 17, 2026*

Wow! I had what I thought was a good flat iron. I always wondered why it took so long and I still did not receive the results as I did at the salon. Well, now I know why . . . THIS Flat Iron is by far AWESOME! It not only heats quickly but takes NO TIME to do my medium/thick, long head of hair. Even my husband commented that it looked like my hair stylist did it. GREAT frizz control. Great size and weight (not heavy). Portable. I am still experimenting with the curling feature. It does have good, rounded plates to help with that.

## Frequently Bought Together

- Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in), HT7123BG
- CHI 44 Iron Guard Thermal Protection Spray, Nourishing Formula Helps Resist Heat Damage to Hair & Tame Frizz, 2 Oz
- Hot Tools Pro Artist Black Gold Digital Salon Hair Curling Iron | Medium Loose Curls and Tousled Waves, (1-1/4 inch)

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-08-14*